Search Engine Optimisation – SEO
Improve Your
Website Visibility
and Traffic
Through SEO
SEO (Search Engine Optimization) is the process of improving a website’s visibility in organic (non-paid) search engine results. It involves optimizing content, site structure, and technical elements to rank higher for relevant keywords. The goal is to drive targeted traffic and increase conversions by being more discoverable to searchers.
With over two decades of expertise in SEO, Ahoy’s tailored SEO services will enhance your online presence and deliver results. Ahoy provides SEO in Ireland (or worldwide) that’s cost effective and backed by real industry experience.
Organic search and SEO have never changed so fast. The kids don’t use Google anymore. The search game is changing, the goal posts are being moved. If you believe the hype, ChatGPT, Gemini, Claude, Grok or Perplexity is where it’s at. Search engines are becoming answer engines.
SEO may or may not be dying but Google is still the number 1 driver of traffic to websites; we’ve got a few years yet until this changes. In my opinion, optimising for Google (traditional SEO) is still the best tactic for optimising for ChatGPT and the other AI platforms. I can help you navigate the digital ocean.
Ahoy can help you optimise for the present but prepare for the future of search. Let’s discuss your SEO needs.
Ahoy’s Expert SEO Services
Explore our range of SEO solutions designed to boost your online visibility.
Technical SEO
Technical SEO is arguably the most important part of the SEO process. You can optimise everything else but if search engines can’t access your content, everything else is redundant. Ahoy has huge experience in technical SEO. If your website has a problem we will find it.
Technical improvements such as structured data, performance improvements and internal linking can really move the dial on your website’s visibility.
Local SEO
Local search optimisation is essential for any business with a physical location, or offering services to a specific geographic area. Ahoy will optimise your local presence with targeted solutions for maximum impact.
SEO Audits
Ahoy will uncover issues with your website that you didn’t know you had. You will get a detailed SEO audit specific to your website (no automated cookie-cutter nonsense) that includes actionable recommendations.
See specific info about the different SEO audits available.
Keyword Research
Keyword research in SEO is the process of identifying the terms and phrases people use to search for information online. It’s not just about search volume—understanding user intent is key. Whether users want to buy, learn, or compare, targeting the right keywords means matching your content to what they’re actually looking for.
Optimised Content
Optimised content in SEO is content that’s crafted to rank well in search engines and satisfy user intent. It’s structured with relevant keywords, clear headings and internal links—all while being engaging, readable, and valuable to the reader. The goal? Drive organic traffic that actually converts. Ahoy will help you refine your content to rank higher and engage users.
Competitor ANalysis
Competitor analysis in SEO is the process of studying your rivals to uncover what’s working for them. It helps spot gaps, opportunities, and benchmarks so you can build smarter, more effective SEO strategies that outrank them. Ahoy will help you identify competitors you didn’t even know you had.
“After almost 20 years working in big and small digital marketing agencies, on SEO projects for some world famous brands, I consider myself an SEO expert.”
Ed Carbery
SEO Expert
Check out my experience and some of the client accounts I have worked on.
White label SEO
Are you a Digital Marketing agency but lack SEO expertise? Ahoy’s White Label SEO service can provide your clients with a professional SEO audit, or other work; I produce the work in your branding so that it is ready for you to send straight to your client.
Let’s talk and see if we can work together.
SEO Audits
There are lots of companies offering SEO Audits in Ireland but few are backed by real industry experience. With 20+ years expertise in SEO, Ahoy offers three levels of SEO Audits: Silver, Gold or Platinum. The only difference is the size of your website and the output. There won’t be anything missing from the Silver SEO Audit that you won’t get in the Platinum SEO Audit, the only difference will be that if your website is huge, and you need a 70 page in-depth report to show the C-Suite execs, then a Platinum SEO Audit would probably work best for you.
Each audit will uncover optimisation opportunities, from the low-hanging fruit to the more in-depth. Deliverables will include a written report with findings and recommendations, an initial video walkthrough of the audit findings, and depending on the level of SEO audit, one or more calls to go through the findings more in-depth with the necessary stakeholders.
Pricing for each level of SEO audit depends on the size of the website and the desired deliverables. Contact us to discuss your website.
Implementation of recommendations is not included in any of the SEO audits.
The Silver SEO Audit
A top-level SEO audit for your website, looking at your current organic performance. This audit will uncover optimisation opportunities and include a more basic reports of the findings and recommendations.
The Gold SEO Audit
A high-level SEO audit for your website, looking at your current organic performance. This audit will uncover optimisation opportunities but include more detailed reports of the findings and recommendations and include more in-depth videos and call options.
The Platinum SEO Audit
While the Gold SEO Audit will be enough for most websites, if your website is huge and you want the most in-depth reports with top tier video analysis of the issues and recommendations, along with top-tier call support then the Platinum SEO Audit is for you.
Pricing for each level of SEO audit depends on the size of the website and the desired deliverables. All three levels of SEO Audits can be whitelabeled. Contact us to discuss your website.
With 20+ years expertise in SEO, Ahoy’s custom SEO services will enhance your online presence, deliver results and help you prepare for the future of search. We also offer SEO training.
SEO in Ireland
I’ve been doing SEO since 2007, and in Ireland since 2018 when I became Head of SEO at Core, ‘Ireland’s largest marketing communications company’. I then worked as SEO Director at Legacy Communications. I currently live in Monaghan, but serve the entire island of Ireland and can beyond. Thanks to technology, there are no longer any geographic limits to doing business.
I have worked on some of Ireland’s biggest brands across all sectors of the economy. Some are listed below.
Some of the Canadian, US and global brands that I worked on are listed below:
Let’s talk and see if we can work together.
SEO Consultant
Search engine optimisation can be daunting. Sometimes you don’t even know what you need. This is where an SEO consultant can help. You might have a nice website but you are not seeing it in Google’s search results. Visibility is key, but so is turning that visibility into clicks and conversions. We offer SEO consulting that will help you answer the questions you have, and be that trusted advisor to help your website traffic grow.
Whatever your needs, we can help. We’re flexible and can offer SEO consulting in blocks of hours to suit your needs–no monthly committments or on-going contracts required; we can work on a project-basis or on a retainer if long-term SEO contulting is required. We’re based in Monaghan, Ireland but can travel anywhere across the island of Ireland to meet you and discuss your needs. We can also discuss your SEO needs remotely over Teams, Zoom, Google Meet or whatever platform you use. We also offer SEO training.
