AIO & GEO Consulting
Generative AI (GenAI) and large language models (LLMs) are transforming search by moving beyond keyword matching to provide direct, conversational, and context-aware answers. AIO (artificial intelligence optimisation) and GEO (generative engine optimisation) is the evolution of SEO. I’m not going to label myself as an ‘AI Expert’ but I have been adapting to the new norm in how people search for, and find, information online. My consulting adapts traditional SEO to optimise for AI-powered search and generative platforms or models, such as ChatGPT, Gemini, Grok, Prosperity and Claude, as well as for Google’s AI Overviews.
AI-Focused Search Optimisation
The goal is to harness the potential of AI Search, boosting your visibility across modern AI search engines and AI Chatbots.
Generative Platform Strategies
We have to engage audiences via ChatGPT, Gemini, Grok, Prosperity and Claude and more. Getting your brand’s website visibility across these platforms is key.
Insights Built on SEO Foundations
I use my experience in search and use proven SEO best practice methods, combined with new AI insights and the latest industry learnings for maximum impact.
My AIO & GEO Expertise
Learning Through Doing
Over the past year I have been running my own experiments and getting my own brand (Ahoy) visibility in the AI chatbots and platforms. Requirements for getting mentioned in ChatGPT initially went from ensuring you were indexed in Bing to not being the case. I brought my own brand from obscurity to being mentioned in all the AI-powered search and generative platforms or chatbots, such as ChatGPT, Gemini, Grok, Prosperity and Claude, as well as for Google’s AI Overviews.
Foresight Through Hindsight
With over 20 years’ experience in search, and having worked on hundreds of SEO projects for clients of all sizes, my credibility easily transfers to the new reality of how users seek and find information.
Standing on the Shoulders of Giants
I’ve been learning and reading as much as I can on the subject, and following industry experts on LinkedIn. These include: Rand Fishkin, Mark Williams-Cook, Daniel Foley Carter, Chris Long, Brodie Clark, Lily Ray and others. Isaac Newton included the following phrase in a letter back in 1675 “if I have seen further it is by standing on the shoulders of giants“. This metaphor is as important today as it was then. Progress is made by using the foundations of past knowledge. A lot of what I have learned is by studying the case studies and work of these, and many other, industry experts.
Tackling the New Challenges in Online Search
We are now in the age of AI Search. This happened fast. Not many in the world of marketing were prepared for how much this has changed everything we knew about how people search and find information. Impressions are up, clicks are down, the metrics we relied on have changed.
My AIO & GEO consulting delivers tailored, practical solutions to help your business get visibility in the new AI Search platforms through AIO (artificial intelligence optimisation) and GEO (generative engine optimisation).
Intelligent SEO Adaptation
I apply and adapt traditional SEO fundamentals, enhanced for AI-powered search engines and platforms, to ensure your content ranks prominently across generative platforms. My tailored AIO and GEO consulting can increase your digital presence with AI-focused optimisation.
AI – GE Optimisation
My strategies will enhance your presence across generative AI tools like ChatGPT, Gemini, Grok, Prosperity and Claude, adapting to modern search usage. I can help keep your brand visible and relevant in a dynamic online landscape.
Data-Driven Insights – Future-Ready Digital Adaptation
I’ll help you measure and analyse your traffic from these new platforms. Leveraging analytics and tools, I’ll help transform the data into actionable steps that improve your digital marketing outcomes.
Let’s Discuss Your AIO / GEO Needs
Take the next step. Get in touch today to see how I can help your business succeed in the new world of AI Search.